Suparanku vs Scrunch AI
Both send real questions to AI assistants and report what came back, so these two overlap more than most. Scrunch is a US enterprise platform, now owned by Sitecore; its standout feature feeds your site to AI crawlers. Suparanku is one repeatable loop, in nine languages, starting free.
Suparanku
- Your business
- Measure
- Prioritise
- Publish — on and off your site
- Record URL
- Measure again
and round again
Nine brand languages · Japan served natively · from ¥0
Scrunch AI
- Measure
- Audit
- Optimise your pages
- Serve crawlers via CDN
and round again
Nine engines on Enterprise · crawler delivery at the CDN layer
Feature by feature
Each bar shows which product is stronger on that point, and by how clear a margin. It is our reading of the facts in the two cards below it — never a score we made up.
What each product measures
AI engines
Scrunch covers twice as many engines. We cover four and disclose exactly how we sample them.
Suparanku
- ChatGPT, Claude, Gemini and Google AI Overviews
- Every question asked three times per engine, then averaged
- Perplexity, Copilot and Meta AI are not measured
Scrunch AI
- Nine on Enterprise, including Perplexity, Copilot, Meta AI and Grok
- Google AI Mode as well as AI Overviews
- The $250 plan covers only four: ChatGPT, Perplexity, Google AIO and Copilot
Where the questions come from
Both track questions you choose. Ours are built from your business; theirs come with an industry pool.
Suparanku
- Questions generated from a profile of your business, grouped by topic and buying stage
- Every question editable on every plan, including free
- 15 questions on Free, 50 on Starter, 150 on Business
Scrunch AI
- Your own questions plus a pool of industry questions
- Filters by topic, persona, model and region
- 125 questions on the $250 plan; any number on Enterprise
Auditing your own site
We crawl your whole site as often as you like. Scrunch meters page audits by plan.
Suparanku
- Full-site crawls scoring every page 0–100 — not metered on any plan
- Deeper per-page checks with a page-speed measurement
- The deeper audits are quota-based: 100 pages a month on Starter
Scrunch AI
- Site- and page-level auditing with automatic error detection
- On the $250 plan: 5 audits a month and a 25-page site map. Full-site audits are Enterprise
Turning findings into work
What it tells you to do
Scrunch improves the pages you already have. Suparanku tells you what is missing.
Suparanku
- Three lists: your business facts, your website, your content
- Each item carries priority, effort and the playbook version that produced it
- Website fixes arrive with a snippet ready to paste
Scrunch AI
- A page optimiser that rewrites and enriches pages you have published
- Optional auto-approval ships the changes for you
- Some reviewers find the recommendations too general to act on
Producing new content
We write the brief for a piece that does not exist yet. Scrunch now lists content generation on its own price list.
Suparanku
- A full brief: what to write, plus a prompt for your own AI assistant
- We do not write or publish the article, and briefs are 0 on Free
Scrunch AI
- Keeps an approved store of brand facts that feeds its rewrites
- Its price list now offers content generation — “Basic” on the $250 plan, “Advanced” on Enterprise — while its own comparison page still says it has none
Getting quoted on other sites
Both take third-party sites seriously. Ours is built in; theirs runs through publishing partners.
Suparanku
- Briefs name which outside sites to publish on, and why each was chosen
- A URL published anywhere becomes a tracked source
- We do not contact publishers or buy placements for you
Scrunch AI
- Partnerships that approach publishers for you and report the citations
- One partner distributes to 3,000+ publishers
- Delivered through partners rather than inside the product
Changing how AI reads your site
Scrunch can serve AI crawlers a stripped-down version of your site. Nothing in Suparanku does this.
Suparanku
- No crawler-side delivery layer — we do not have this
- We tell you what to change; your site serves everyone the same pages
Scrunch AI
- Detects AI crawlers at the CDN and serves a compressed, machine-readable page
- Reports one page cut from ~124,000 tokens to ~1,300
- Needs a CDN integration and an enterprise contract
Where each one works
The Japanese market
Suparanku is a Japanese product. Scrunch serves Japanese customers from a US platform.
Suparanku
- Built in Tokyo: Japanese product and support, prices in yen, data in Japan
- Japan-specific tactics, not translated ones
Scrunch AI
- Tracks questions in any language and country
- Names Japan among its customer regions
- A Japanese interface, yen pricing or local support are not documented publicly
If you are an agency
Scrunch has the more built-out agency programme. We give you the co-branded deliverable.
Suparanku
- Client reports co-branded “Suparanku × your logo” on every page
- A free audit you can run on any prospect’s domain
- No agency console and no full white-label yet
Scrunch AI
- One workspace across clients, bulk onboarding, guest access
- Partner programme with referral commissions up to 20%
- Co-branded client reports are not documented publicly
Getting in
What it costs to start
Suparanku has a permanent free tier. Scrunch has a 7-day trial, then $250 a month.
Suparanku
- Free forever: one real scan, a site audit and a PDF report, no card
- Paid plans ¥29,800 and ¥148,000 a month
- Free gives one scan ever — a snapshot, so no trend
Scrunch AI
- $250/month for the one published plan; everything above it is quote-only
- 7-day trial, no card. A permanent free tier is not documented
- Google sign-on is included; SAML/OIDC, the query API and MCP are enterprise-only
Access for your own tools
Scrunch offers more kinds of access. Suparanku offers one channel, and goes deeper into it.
Suparanku
- An MCP server with ~90 tools, including a self-driving site-audit loop
- No public REST API by design, and MCP is off on Free
Scrunch AI
- Four REST APIs, a Looker Studio connector, and MCP on every plan
- Its MCP action set is smaller: metrics plus a few writes
- API history covers 90 days
Which one is right for you
Pick Suparanku if…
- You want the whole loop in one place: measure, decide, publish, record, measure again.
- You sell in Japanese or across languages and want that handled natively, not translated.
- You want to see real results before paying anything — the free tier is permanent, not a trial.
- You need a brief for content that does not exist yet, not a rewrite of what does.
- You are an agency that wants client reports carrying your own logo.
- You want an AI agent to drive the tool directly, with deep read and write access.
Pick Scrunch AI if…
- You need engine breadth today: Perplexity, Microsoft Copilot and Meta AI are all covered, and we do not cover them.
- You want AI crawlers served a machine-readable version of your site. Nothing in Suparanku does this.
- You want a partner to approach publishers for you rather than a list of where to publish.
- Your reporting lives in Looker Studio or your own data warehouse.
- You are an agency wanting an established programme with referral commissions and multi-client onboarding.
- Your organisation is standardising on Sitecore, which now owns Scrunch.
How Suparanku works: the closed loop
Suparanku is built around one repeatable cycle. GEO, LLMO and AEO are tactics inside this loop — the loop itself is the product.
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1. Your business, structured
A profile of what you sell and how buyers ask, built from your site and editable. Every number below depends on it.
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2. Measure what AI says
Real questions asked to ChatGPT, Claude, Gemini and Google AI Overviews: are you named, where, in what tone, next to whom, from which sources.
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3. Get a prioritised list
Three queues — your business facts, your website, your content — each card stamped with the version of the playbook that produced it.
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4. Publish, on and off your site
Briefs cover your own page and the outside sites the engines already quote in your market. Your team or agency writes and ships it.
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5. Record what you published
The URL becomes a tracked source, so the next scan knows what to look for.
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6. Measure again
Weekly scans show whether the answers moved — scan by scan, with a marker wherever the measured questions changed.
Sources
Every claim about the competitor on this page was checked against the sources below on September 1, 2026. Products change fast. If something here is no longer accurate, tell us and we will correct it.
- Scrunch — FAQs (engines, languages, trial)
- Scrunch — Pricing
- Scrunch — Monitoring & Insights
- Scrunch — Agent Experience Platform (crawler delivery)
- Scrunch — For agencies
- Scrunch — About (company, investors, customers)
- Scrunch — Developer portal (APIs)
- Scrunch — MCP announcement
- Scrunch — on its own content capabilities
- Scrunch × Noble partnership
- Scrunch × Stacker partnership
- Sitecore — acquisition press release (2026-06-03)
See what AI says about your brand
The free audit runs a real scan on your own domain and emails you the report. No card, about 20 minutes.