Suparanku vs Otterly AI
Otterly is the first mover in this category — an Austrian, bootstrapped team tracking seven engines across 65+ countries from $29 a month. It measures more surfaces than we do, for less money. The difference is what happens after the measurement: Otterly’s own documentation positions it as monitoring and diagnostics; ours carries on into briefs, published URLs and re-measurement.
Suparanku
- Your business
- Measure
- Prioritise
- Publish — on and off your site
- Record URL
- Measure again
and round again
Japanese product · up to four engines · from ¥0
Otterly AI
- Measure
- Audit a URL
- Recommendations
- To-Do board
the next step is yours
Seven engines available · 65+ countries · from $29
Feature by feature
Each bar shows which product is stronger on that point, and by how clear a margin. It is our reading of the facts in the two cards below it — never a score we made up.
What each product measures
AI engines
Four engines included on each side, but different four. Otterly sells three more; we cannot add any.
Suparanku
- ChatGPT, Claude, Gemini and Google AI Overviews — all four on Business, no add-on fee
- Free runs two (ChatGPT and Google AI Overviews); Starter runs three of the four
- Perplexity, Copilot and Google AI Mode are not measured, and cannot be bought
Otterly AI
- Seven available: ChatGPT, AI Overviews, Perplexity, Copilot, plus Google AI Mode, Gemini and Claude
- Only four are in a plan. Claude, Gemini and AI Mode cost extra — Claude from $29/month on top
- Prompts are consumed per engine, so full coverage costs well above the headline
How often it measures
Otterly measures daily on every paid plan. We measure weekly.
Suparanku
- Weekly scans on paid plans, with movement shown scan by scan
- Free runs one scan ever — a snapshot, so no trend
Otterly AI
- Daily tracking on every paid tier, including the $29 one
- The version sold inside Semrush’s app store tracks weekly instead
How each measurement is taken
We average three answers per engine at every measurement and publish the method. Otterly does not publish its sampling depth.
Suparanku
- Every question asked three times per engine, then averaged
- Each answer marked with whether the model used web search
- The app warns you when a sample is too thin to trust
Otterly AI
- Results are collected as if a real user searched from that country
- How many answers are sampled per measurement is not documented publicly
What you learn from each answer
Both report presence, position, tone and sources. The packaging differs, not the substance.
Suparanku
- Named or not, where in the list, and in what tone — with the reason
- Split by topic, buying stage, and branded vs unbranded
- The full text of every answer, and which sources it quoted
Otterly AI
- Brand coverage, share of voice, position in the answer, sentiment and citations
- A composite Brand Visibility Index plotting you into Leaders / Niche quadrants
- Raw answers stored and exportable as JSON. Unlimited competitors
Auditing your site
We crawl the whole site as often as you like. Otterly audits one URL at a time, against a monthly quota.
Suparanku
- Full-site crawls scoring every page 0–100 — not metered on any plan
- Broken-link inventory and deeper per-page checks with a page-speed measurement
Otterly AI
- A per-URL audit scoring crawlability, rendering and structured data as a percentage
- Metered: 1,000 / 5,000 / 10,000 URL audits a month by plan
- Their docs: “the check is per page, even if you input your domain URL”. Bulk auditing is API-only
Crawler signals from your site
Otterly reads your logs to see which AI crawlers visit. We do not have this.
Suparanku
- AI traffic comes from your Search Console and GA4 — indirect, and documented as such
- No crawler-level telemetry — we do not have this
Otterly AI
- Which AI crawlers hit which pages, classified by fetcher, index or training scraper
- Five ways in: log upload, webhook, Netlify function, Cloudflare Worker, WordPress plugin
- Standard plan and above, with monthly event caps
Ads inside AI answers
Otterly tracks sponsored placements and shopping cards inside AI answers. Nothing in Suparanku does.
Suparanku
- We do not track ads or shopping placements — we do not have this
Otterly AI
- ChatGPT ads and shopping cards, plus Google AI Overviews ad tracking
- Included even on the $29 plan
Turning findings into work
Otterly’s own documentation frames the product as advisory. Ours carries on past the advice.
What it tells you to do
Both produce a prioritised list with a workflow. Ours is versioned; theirs refreshes weekly.
Suparanku
- Three queues: your business facts, your website, your content
- Each card carries priority, effort and the playbook version that produced it
- Website fixes arrive with a snippet ready to paste, and close themselves once fixed
Otterly AI
- Auto-generated recommendations, refreshed every 7 days, sorted by impact
- A Suggested → To-Do → Archive board with internal notes
- Capped at 3 recommendations a week on the $29 plan
Producing content
We write the brief for the piece that is missing. Otterly documents no brief.
Suparanku
- A full brief: what to write, plus a prompt for your own AI assistant
- Rewrites targeted at specific external placements, each with its reason
- We do not write or publish the article, and briefs are 0 on Free
Otterly AI
- Each recommendation carries reasoning and a suggestion
- A content brief or draft is not documented publicly; the docs direct you to act yourself
Getting quoted on other sites
Both treat third-party sites as a target. Otterly names channels; we name pages and reasons.
Suparanku
- Briefs name which outside sites to publish on, chosen from what the engines already quote
- Checks the actual pages that quote a competitor and not you
Otterly AI
- Off-page recommendation types: Content Partnership, Reddit, News & Media, YouTube, Social
- Names the third-party pages AI currently quotes for your questions
Proving something worked
We record the URL you published and look for it. Otterly’s board is a manual status change.
Suparanku
- A published URL becomes a tracked source the next scan looks for
- Charts mark the first scan after you marked something published
- Content items do not close themselves — you must record the URL
Otterly AI
- Items move Suggested → To-Do → Archive as you work through them
- Registering the published URL and re-measuring it is not documented publicly; the docs say to watch your report over the following weeks
Where each one works
Japan and other languages
Otterly measures Japan thoroughly. It does not operate in Japanese.
Suparanku
- Built in Tokyo: Japanese product and support, prices in yen, data in Japan
- Nine brand languages, questions asked in your market’s language
- Japan-specific tactics, not translated ones
Otterly AI
- Prompts in any language, 65+ countries, and Japan with all seven engines
- Japanese is one of 41 languages in its question research
- A Japanese interface, yen pricing, Japanese support and Japan data residency are not documented publicly
Where your data sits
We publish where the data lives. Otterly does not, and says it holds no security certification yet.
Suparanku
- Infrastructure in the Tokyo region throughout, stated publicly
- We hold no SOC 2 or ISO certification either, and never claim one
Otterly AI
- Encryption at rest and in transit, role-based access, third-party penetration testing, GDPR and CCPA
- Their own words: a SOC 2 Type II audit is on the roadmap with no date set
- The hosting region is not documented publicly
If you are an agency
Otterly’s per-client economics are better. Ours is the deliverable with your logo on it.
Suparanku
- Client reports co-branded “Suparanku × your logo” on every page
- A free audit you can run on any prospect’s domain
- No agency console and no full white-label yet
Otterly AI
- Unlimited brands, competitors and team seats on every plan — but one workspace on Lite, unlimited from $189
- A shared question pool — reusing a question across clients does not spend it twice
- Their help centre states there is no native white-label: branding runs through a Looker Studio connector
Getting in
What it costs to start
Otterly is much cheaper to enter. Ours is the only one you can keep using at zero.
Suparanku
- Free forever: one real scan, a site audit and a PDF report, no card, no expiry
- Paid plans ¥29,800 and ¥148,000 a month
- Free gives one scan ever, 15 questions, no briefs, no MCP
Otterly AI
- $29/month for 15 questions with daily tracking — far below our entry price
- $189 for 100 questions, $489 for 400. Enterprise from $1,000
- A generous 7-day trial (50 questions, no card), but no permanent free tier
Access for your own tools
Otterly offers more kinds of access, metered by request. Ours is one channel, unmetered.
Suparanku
- An MCP server with ~90 tools — read and write, unmetered on every paid plan
- No public REST API by design, and MCP is off on Free
Otterly AI
- A REST API, an OAuth MCP server with write tools, a Claude Skill and a 100+ workflow marketplace
- Both metered by request (2,000–5,000 a month) and absent on the $29 plan
Which one is right for you
Pick Suparanku if…
- You want the measurement to become work: briefs for what is missing, a recorded URL, and a scan that looks for it.
- You sell in Japan and want a Japanese product, support, yen pricing and Tokyo data residency — not a tool that merely measures Japan well.
- You want every page scored for AI readability, not one URL at a time against a monthly quota.
- You want Claude measured without an upcharge, and no per-engine multiplier on your question count.
- You need to know where your data is hosted, in writing.
- You want to keep a free account indefinitely rather than decide inside seven days.
Pick Otterly AI if…
- Budget is the binding constraint: $29 a month with daily tracking is far below anything we offer.
- You need daily data rather than weekly.
- You want engines we simply do not have: Perplexity, Copilot and Google AI Mode.
- You want to see which AI crawlers hit your site, from your own logs. We cannot do this at all.
- You care about ads and shopping cards inside AI answers — they track them, we do not.
- You run many clients and want unlimited workspaces and seats with a shared question pool — from the $189 plan up.
How Suparanku works: the closed loop
Suparanku is built around one repeatable cycle. GEO, LLMO and AEO are tactics inside this loop — the loop itself is the product.
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1. Your business, structured
A profile of what you sell and how buyers ask, built from your site and editable. Every number below depends on it.
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2. Measure what AI says
Real questions asked to ChatGPT, Claude, Gemini and Google AI Overviews: are you named, where, in what tone, next to whom, from which sources.
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3. Get a prioritised list
Three queues — your business facts, your website, your content — each card stamped with the version of the playbook that produced it.
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4. Publish, on and off your site
Briefs cover your own page and the outside sites the engines already quote in your market. Your team or agency writes and ships it.
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5. Record what you published
The URL becomes a tracked source, so the next scan knows what to look for.
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6. Measure again
Weekly scans show whether the answers moved — scan by scan, with a marker wherever the measured questions changed.
Sources
Every claim about the competitor on this page was checked against the sources below on September 1, 2026. Products change fast. If something here is no longer accurate, tell us and we will correct it.
- Otterly — which AI searches are supported
- Otterly — Pricing (plans, engine add-ons, quotas)
- Otterly — Features
- Otterly — Search prompt monitoring (daily cadence)
- Otterly — Brand report insights (metrics)
- Otterly — What the GEO audit does (per-URL scope)
- Otterly — AI recommendations (types, workflow)
- Otterly — Optimising for AI search (off-site guidance)
- Otterly — Agent Analytics
- Otterly — White-label (states none is offered)
- Otterly — Managing multiple brands (workspaces)
- Otterly — Countries supported
- Otterly — Languages
- Otterly — Compliance (no SOC 2 yet)
- Otterly — Free trial terms
- Otterly — API documentation
- Otterly — MCP server
- Otterly — For agencies (partner programme)
- Otterly — About (company, founders, bootstrapped)
See what AI says about your brand
The free audit runs a real scan on your own domain and emails you the report. No card, about 20 minutes.