Market

Read the Market map to see how the market you compete in is structured, and where you sit in it.

Market overview

The market map is research, not measurement. It describes what’s sold in your category, how it splits into segments, what buyers compare on, and who plays in it — assembled from the web after your business profile is built.

It matters because it’s the source of your prompts. The demand the map finds is what gets turned into questions to ask the engines, so a map that describes the wrong market produces prompts nobody asks.

The page is read-only, and every fact links to the evidence behind it.

How to read it

The header carries the map’s Version, how many sources it was built from, and what triggered the last build — the initial build, the weekly refresh, a manual rebuild, a plan change, a language change, or a deepening for new demand.

The map is written in the language of your market, not your interface language, and the header says which. That’s deliberate: buyer vocabulary doesn’t survive translation.

Download exports it.

What it looks like while it builds

The map is built after your business profile is ready, so on a new account it fills in over a few minutes. The page updates itself — you don’t need to reload.

Three outcomes other than success are possible, and each says so plainly:

• No market of choice found — the map couldn’t find a market where buyers choose between providers like you. It happens with very niche businesses that aren’t visible on the web.
• The build failed — try again from the page.
• Partial — some sections didn’t build this time and will be filled in on the next rebuild.

How to rebuild it

Re-research rebuilds the map from scratch. Each manual rebuild counts against a monthly allowance, and the page tells you when you’ve used them.

It rebuilds automatically on the weekly refresh, so use the manual one when something real changed — you moved market, changed what you sell, or the map is describing the wrong category.

How to review new demand

When research turns up demand your prompts don’t cover, it appears as candidates for you to accept or dismiss. Accepting one feeds it into prompt generation; dismissing it stops it coming back.

Unreviewed candidates also raise a Context recommendation, so they don’t sit forgotten.