Sentiment

Use the Sentiment screen to see how AI platforms describe your brand when they mention it.

Sentiment overview

Being mentioned isn’t the same as being recommended. Sentiment looks only at the answers where you appear and scores the tone of what was said.

The period control at the top switches between 7, 30 and 90 days.

How to read the distribution and the trend

Sentiment distribution shows the split across your latest scan. Sentiment over scans plots the overall score at each scan, so you can see whether the tone is moving.

Read them together. A distribution on its own is a snapshot; the trend tells you whether something you did — or something that was published about you — changed how the engines talk about you.

Both say plainly when there’s nothing to show yet, rather than drawing an empty chart.

How to find what’s driving it

Three breakdowns narrow it down:

• Most positive prompts and Most negative prompts — ranked by average score across the period, with how many runs each is based on.
• By topic — average sentiment per topic, including uncategorized prompts.
• By AI platform — average score and run count per engine.

Start with the negative prompts. A single prompt scoring badly across every engine usually points at one source saying something unflattering; the same prompt scoring badly on one engine only points at that engine’s sources.

Good to know Every number here is based on a run count, and it’s shown next to the score. A topic with three runs behind it can swing wildly between scans — check the count before reacting to a move.

What to do about a negative trend

Sentiment isn’t something you edit. It changes when what’s published about you changes.

The route is the Content queue: cards raised for weak or negative tone on a theme come with a brief for what to publish about it. See Content.