Content

Use the Content queue to see where AI answers are choosing someone else, and what to publish about it.

Content overview

Content is one of the three recommendation categories in the sidebar. The number next to it is how many items are still open.

These items don’t come from your website — they come from the answers the AI engines actually gave during your scans. A card exists because of something observed: a theme where competitors get recommended and you don’t, a question where you appear only some of the time, a domain that cites them and not you.

The app’s description of the category: “What to publish, where, and how — content briefs.”

What lands here

Each card is a theme where the scans found a gap. The card says which kind:

• Competitors are recommended and you aren’t, in buyer-intent questions.
• You’re absent from the “alternatives to X” lists the engines produce for a competitor.
• Your presence is unstable — mentioned in some answers on a theme, missing from others.
• You are mentioned, but consistently below competitors.
• The tone of your mentions here is weak or negative on a theme.
• Visibility on a theme dropped compared to the previous scan.
• A domain the engines cite doesn’t cite you, or your own pages are never the cited source.
• An engine can’t see you at all while the others can.
• Reviews about you are going unmanaged, or a page that used to be cited has stopped being cited.

Each card carries the reason in plain words — for example, “AI recommends competitors ({competitors}) in N buyer prompts — never you”.

How these are prioritized

Every card carries a priority of High, Medium or Low, plus impact and effort, and the queue arrives ordered.

Two things are specific to this category. First, a Content card starts as a detected opportunity with no brief attached — the brief is generated when you ask for it, and each one uses part of your monthly allowance. Second, these cards don’t close by themselves: you mark them Done when you publish, and attach the URL.

Where your scans use few samples per prompt, the screen warns you that the metrics behind these cards are noisy and the briefs are lower-confidence. Take that warning seriously — this is the category most sensitive to thin data.

When the queue is empty the screen says “No content gaps detected in the latest scan.”

How to work through them

1. Open the card and read the theme and the reason it was raised.
2. Generate the content brief — what to write, in which format, for which audience. It takes about a minute. See Content briefs.
3. Work through the Publications checklist: one anchor piece on your own site, plus the placements where the engines are already citing someone. Skip the ones you won’t do.
4. Publish, then mark the card Done and attach the URL. That page is added to your tracked sources and starts appearing in Trackers, so you can see whether it actually got cited.

To understand the competitive picture behind these cards, see Competitors.

What it does not mean

A card isn’t proof that a competitor is better. It records what the engines said when asked your prompts — which reflects what’s published and cited about each of you, not the quality of either product.

An empty queue doesn’t mean you’re winning. It means the latest scan found no gaps in the themes you’re measuring. Change the prompts you track and the picture can change with them.

A brief isn’t an article. It’s the instruction — what to write, in which format, for which audience, where to publish. Someone still has to write the thing.

Publishing doesn’t guarantee a citation. Recording the URL is what lets you find out: the page enters your tracked sources, and later scans show whether assistants started using it. That’s the loop, and it takes time to close.

These items don’t close themselves. Unlike Technical, nothing in a scan can tell that the article you published is the one the card asked for. If you don’t mark it Done, it stays open.