Your business and your market

Read these three slides as a mirror: they show what the audit understood about you, before it measured anything.

Business and market slides overview

These slides don’t score you. They show the two things every measurement in the report was built on: what the audit worked out about your business from your website, and what it worked out about the market you sell into.

If either is wrong, the numbers elsewhere in the report are answering the wrong question — which makes this the most valuable block to read carefully, even though it has no percentages on it.

The business profile appears once it has been built from your site. The market slides appear once the market research succeeded.

How AI understands your business

A single profile assembled from your website — and the important part is what it’s for: this is the same text the models read when answering about you.

It’s organized into sections: what the company is, how customers buy from you, what you sell, when customers come looking, who your buyer is, what your own site calls your category, how you prove your claims, and which tools and partners you work with.

Read it the way a stranger would. Three questions:

• Does it describe what you actually sell, or a version of it from three years ago?
• Does it miss a product line, a market, or an audience that matters?
• Does it say something you’d rather it didn’t?

Where the text was shortened to fit the slide, the report says so and the full version is in the app.

Good to know This profile is not decoration and not a summary written for you to read. It is the context used to generate your prompts, your market map and your content briefs. A profile that describes the wrong business produces plausible, well-formatted, wrong recommendations — and nothing flags it. Correcting it in the app is the highest-value ten minutes in the product. See Brand.

The market where buyers look for you

How your category actually works: what’s sold in it, how it splits, and — the useful part — the language buyers use when they talk about it.

That vocabulary matters more than it looks. Assistants answer in the words the question was asked in, and buyers rarely use the words a company uses about itself. A market map in your customers’ language is what makes the prompts realistic.

The map is written in the language of your market, not your interface language. That’s deliberate, and it means a report in English may carry a market section in Japanese.

Selection criteria in this market

The axes buyers compare suppliers on, each with what a weak position looks like and what a strong one looks like.

Use it two ways. First as a checklist: on which of these axes is your own website silent? An axis buyers care about and your site never addresses is a content gap you can close without waiting for anything.

Second as a reality check on the research: if a criterion listed here isn’t something your customers ever ask about, the map has drifted from your market and is worth rebuilding — see Market.

Where there were more criteria than fit the slide, the report says how many more are in the app.

What to do with this block

Corrections to the business profile go in the app, on the Brand screen, and they survive future rebuilds. Most of the gaps this block reveals also arrive as Context recommendations, already written up — see Context.